WIVer Creative Report AI-generated

Creative Report

Worn photos with a line of discount copy performed best

Sample ad account · 2026.08.14 – 09.12 · Return on ad spend (ROAS)
Sample report — fictional data
11,750,000 KRWAnalysed spend
12Ads analysed
6 / 6Top / baseline
2026-10-08 23:17Generated

Executive Summary

  • This period's best performers were model-worn photos with a single line of discount copy. Worn shots A and B posted ROAS of 612.0% and 548.0%, first and second overall.
  • The top 6 ads took 76% of total spend, and all six delivered ROAS above 360%. By contrast, the copy-free product-only shot and the 30-second brand video both stayed under 1% CTR.
  • The 15-second review video reached ROAS 503.0%, second only to the worn shots. Its captions carried the message even on muted autoplay.
  • For the next flight we recommend producing 2-3 more worn shots that change only the model and location, keeping the copy exactly as it is. That is the clearest direction the current data supports.

AI Analysis

Performance Analysis

Top ads

12000000 Spring Sale · Worn shot A

  • The largest spend at 2,380,000 KRW, and first overall on both ROAS (612.0%) and CTR (2.41%).
  • A front-facing photo of a model wearing the coat, with one line of copy: "20% off new spring arrivals, until midnight tonight." Product, discount and deadline are all readable at a glance.

12000001 Spring Sale · Worn shot B

  • The same sale copy with a different model, shot outdoors in natural light. ROAS 548.0% and CTR 2.05%, second behind A.
  • Only the location differs from A, and the gap in results is small. The worn-shot format itself is what drives performance.

12000002 Review video · 15s

  • The only video among the top ads. ROAS 503.0% and CPP 24,100 KRW, close to the worn shots in efficiency.
  • A customer's face and captions appear from the first frame, so the review lands even for viewers watching on mute.

12000003 Best 3 · Carousel

  • ROAS 441.0%, CTR 1.72%. The large price on every card appears to be what converts views into clicks.

12000004 Free shipping · Text only

  • No image, just the line "Free shipping over 30,000 KRW", yet it reached ROAS 362.0%. Its CPM of 9,400 KRW is the highest of the top 6, however.

12000005 New member coupon

  • ROAS 388.0%, CTR 1.51%. A first-order coupon creative, likely skewed toward new customers.

Comparison ads

12000006 Brand story · 30s

  • CTR 0.84% and ROAS 141.0%, the lowest of the set. The product does not appear until after 20 seconds, and most viewers drop off before then.

12000007 Product only · White background

  • A product photo with no copy and no people. CTR 0.92% and CPP 55,400 KRW, roughly three times the cost per purchase of the worn shots.

12000008 Influencer collab A

  • ROAS 337.0%, the strongest of the comparison group. Creatives with a person in them lead even within this group.

12000009 Bundle · Carousel

  • The discount is shown, but the individual items are small and hard to identify. CTR 1.12%, ROAS 204.0%.

12000010 Summer preview · Teaser

  • A teaser for an unreleased product, with no purchase conversions. Not a fair subject for ROAS, so it is excluded from this analysis.

12000011 Repurchase reminder

  • Small spend at 290,000 KRW, but ROAS 471.0% and CTR 1.94%, top-ad efficiency. It is shown only to existing customers, so check whether efficiency holds if the budget is raised.

Creative Pattern Analysis

What the strong creatives share

  • A person comes first. Both worn shots, the review video and the influencer collab all place a person ahead of the product.
  • The benefit is stated as a number. Copy with figures such as "20% off", "free shipping over 30,000 KRW" and "5,000 KRW coupon" lifted click-through.
  • The product is visible within the first second. The review video's captions make the message readable from the opening frame even on mute.

What the weak creatives share

  • Images with no information. The white-background product shot is clean but gives no reason to buy now.
  • Videos that reveal the product late. The 30-second brand story has a long intro and few viewers reach the product.
  • Carousels with tiny products. The bundle creative shows the discount but the items themselves are hard to see.

Next Creative Recommendations

  1. Produce 2-3 more worn shots that change only the model and location, keeping the copy as it is. This is the clearest direction in the current data.
  2. Test a version of the review video that fills the first 3 seconds with one review sentence as a full-screen caption.
  3. Use the product-only shot as card 2 behind a worn shot rather than on its own. Weak alone, but a solid supporting card.
  4. Double the repurchase reminder budget, then check after two weeks whether efficiency holds.

Creative Ideas

From Performance Analysis

Text Ideas

Commute worn shot
A model turning up her coat collar on a subway platform. Copy identical to worn shot A: "20% off new spring arrivals, until midnight tonight." Tests whether the same result holds in a different location.
Review caption first
For the first 3 seconds, one sentence fills the screen: "This is my third reorder." Then the customer's face appears. Built to catch a muted, scrolling viewer inside the first 3 seconds.
Price-first carousel
Card 1 is worn shot B, card 2 the same coat on white, card 3 the price tag. Puts the product-only shot to work as a supporting card.
Free shipping + worn shot
Adds a worn shot behind the text-only free-shipping creative. Copy stays "Free shipping over 30,000 KRW." The aim is to bring down the high CPM by adding a person.
One line from a repeat buyer
Adds a real one-line review to the repurchase reminder, something short like "Second time, just a different colour." A variation to test alongside the budget increase on an already efficient creative.

Image Ideas

Paste any prompt below into an AI image tool (ChatGPT, Midjourney, Stable Diffusion, etc.) to generate more images in the same concept. Tweak the style, colours, and wording to explore variations.

Creative idea 1 
Korean woman in her late 20s wearing a camel wool coat on a subway platform in Seoul, morning light through the entrance, coat collar turned up, candid mid-step pose, shallow depth of field, editorial fashion photography, muted warm tones, vertical composition with clear space at the top for a headline
Creative idea 2 
Close-up of a smiling Korean customer in her 30s holding a phone with a chat message on screen, soft natural window light, neutral apartment interior, the phone screen blank and bright so a subtitle can be placed over it, documentary style, warm and trustworthy mood
Creative idea 3 
Flat lay of one navy trench coat on a clean white surface with a small kraft paper price tag beside it, top-down view, soft studio light, minimal shadows, product photography, large empty area on the right for text
Creative idea 4 
Korean man in his 30s carrying a large white shopping bag with a simple logo, walking on a sunny Seoul street, mid-stride, shot from a low angle, bright airy daylight, lifestyle photography, room at the bottom for a one-line caption
Creative idea 5 
Two nearly identical wool coats side by side on a wooden rack, one camel and one charcoal, a hand reaching for the charcoal one, warm boutique lighting, tight crop, tactile fabric texture visible, subtle and quiet mood

Video Ideas

We also suggest ideas for video creatives. Paste a prompt below into a video-generation AI tool (Sora, Runway, Pika, etc.) to create new video ads. These prompts are written in English, which these tools handle best.

English 
Handheld 15-second vertical clip. Opens on a tight shot of a Korean woman in her 30s at a kitchen table, morning light, she looks straight into the lens and says one sentence, then a fast cut to her pulling a camel coat from a paper bag and putting it on. Ends on a slow push-in to the coat fabric. Natural sound, no music.
English 
Vertical 9:16, 12 seconds. Static camera on a Seoul subway platform. A woman in a camel coat walks from the left edge into frame, stops at center, turns the collar up, train lights sweep across the background as a train arrives. Cool ambient light with warm tones on the coat. One slow rack focus from background to her face.
English 
Slow top-down dolly over a white table, 10 seconds. A navy trench coat lies folded; a hand enters from the right, unfolds it, and sets a small kraft price tag on top. Soft diffused studio light, gentle shadow movement, no cuts. Leave the upper third of the frame empty for a caption.

Reference

Exhibit 1

The top 6 ads took 76% of spend, with a ROAS gap of more than 2x

ad_id ad_name media_type spend CPM CTR CPC CPP ROAS tag
12000000 Spring Sale · Worn shot A image 2,380,000 6,900 2.41% 286 18,900 612.0% Top
12000001 Spring Sale · Worn shot B image 1,940,000 7,200 2.05% 351 22,400 548.0% Top
12000002 Review video · 15s video 1,620,000 5,800 1.88% 308 24,100 503.0% Top
12000003 Best 3 · Carousel carousel 1,310,000 8,100 1.72% 471 27,800 441.0% Top
12000004 Free shipping · Text only image 980,000 9,400 1.36% 691 33,500 362.0% Top
12000005 New member coupon image 860,000 8,800 1.51% 583 29,900 388.0% Top
12000006 Brand story · 30s video 540,000 11,200 0.84% 1,333 61,200 141.0% Baseline
12000007 Product only · White background image 470,000 10,100 0.92% 1,098 55,400 166.0% Baseline
12000008 Influencer collab A image 620,000 7,700 1.63% 472 31,000 337.0% Baseline
12000009 Bundle · Carousel carousel 410,000 9,600 1.12% 857 48,300 204.0% Baseline
12000010 Summer preview · Teaser video 330,000 12,400 0.71% 1,746 0 0.00% Baseline
12000011 Repurchase reminder image 290,000 6,300 1.94% 325 21,700 471.0% Baseline

Source: Meta Ads API · Amounts in KRW · ROAS and CTR: the top 25% are highlighted green, the bottom 25% red.

Exhibit 2

Top 6 by spend — a person or a number is the first thing you see

Top creatives by spend

Spring Sale · Worn shot A
01
Spring Sale · Worn shot A
20% off new spring arrivals, until midnight tonight. The coat everyone is adding to cart.
Spend 2,380,000 KRW · ROAS 612.0%
Spring Sale · Worn shot B
02
Spring Sale · Worn shot B
Same sale, different model. Worn shot taken outdoors in natural light.
Spend 1,940,000 KRW · ROAS 548.0%
Review video · 15s
03
Review video · 15s
"This is my third reorder" — three real customer reviews in 15 seconds.
Spend 1,620,000 KRW · ROAS 503.0%
Best 3 · Carousel
04
Best 3 · Carousel
Our three best sellers in one place. Every card shows the price up front.
Spend 1,310,000 KRW · ROAS 441.0%
Free shipping · Text only
05
Free shipping · Text only
Free shipping over 30,000 KRW. One line of bold text is the whole creative.
Spend 980,000 KRW · ROAS 362.0%
New member coupon
06
New member coupon
5,000 KRW off your first order. Leads into the app install.
Spend 860,000 KRW · ROAS 388.0%
Exhibit 3

Comparison 6 — too little information, or the product arrives late

Baseline creatives (random sample)

Brand story · 30s
01
Brand story · 30s
Why we started making these clothes. The product appears around the 20-second mark.
Spend 540,000 KRW · ROAS 141.0%
Product only · White background
02
Product only · White background
One product on white. No copy.
Spend 470,000 KRW · ROAS 166.0%
Influencer collab A
03
Influencer collab A
A partner creator's post run as-is as an ad.
Spend 620,000 KRW · ROAS 337.0%
Bundle · Carousel
04
Bundle · Carousel
Four-piece bundle. Shows the discount versus buying separately.
Spend 410,000 KRW · ROAS 204.0%
Summer preview · Teaser
05
Summer preview · Teaser
Teaser for a product not yet released. Collects interest, no purchases.
Spend 330,000 KRW · ROAS 0.00%
Repurchase reminder
06
Repurchase reminder
Shown 30 days after purchase. Small spend only.
Spend 290,000 KRW · ROAS 471.0%